Category Archive: advertising

Jun 20 2015

The Essence of Good Storytelling on Mobile

I love this quote: “Mobile is not about being quicker, but simply better.” It was was pulled from a recently discovered video that was powered by Google’s Unskippable Labs, which features Google’s latest series of experiments around mobile video advertising. Basically, they took Mountain Dew’s Kickstart “Come Alive” commercial and cut it three ways, including …

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