Category Archive: mobile

Jun 20 2015

The Essence of Good Storytelling on Mobile

I love this quote: “Mobile is not about being quicker, but simply better.” It was was pulled from a recently discovered video that was powered by Google’s Unskippable Labs, which features Google’s latest series of experiments around mobile video advertising. Basically, they took Mountain Dew’s Kickstart “Come Alive” commercial and cut it three ways, including …

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Permanent link to this article: http://www.carlferrara.com/the-essence-of-good-storytelling-on-mobile/

Jan 31 2013

Vine: Packaging your Life in Six Seconds

Twitter, the platform that transformed the way we communicate into 140-character snippets, recently rolled out an iOS mobile application that enables anyone to convey a slice of their life in a 6 second video. Aptly titled, Vine has already hit some records in downloads and shows tremendous potential. After a few minutes of testing this …

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Permanent link to this article: http://www.carlferrara.com/vine-packaging-your-life-in-six-seconds/

Dec 11 2012

Lost your iPhone?

Where’s my iPhone? This is a question that has surfaced many times around my household, as I have conducted many long searches for missing iPhones. This prompted me to do some research, as I knew there had to be a better alternative to combing the house with a flashlight and a tracking mobile phone. I …

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Permanent link to this article: http://www.carlferrara.com/find-my-iphone/

Mar 14 2010

Easy Mobile Plugin for WordPress

Marketing outreach on mobile devices is nothing new but finding a free, turnkey solution can sometimes be challenge. For the past few months, I have been using a neat WordPress plugin for sending mobile alerts to subscribers. Easy SMS works quite well and is easy to configure and use. Users simply enter their phone number, …

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Permanent link to this article: http://www.carlferrara.com/easy-mobile-plugin-for-wordpress/