Category: social media

Ready for your 5-second Masterpiece? YouTube’s Fan Finder can get you fans for free

Looking to give your YouTube channel a boost for free? YouTube has answered the call with their latest advertising platform, aptly titled Fan Finder. Basically, owners upload their videos to their channel and can transform their video into a TrueVideo ad, the 5-second overlay ad on the video. From there, the viewer has the option …

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Hshtags.com Gets an A for Effort

We all know about hashtags, as they have become an integral part of every touch point with users. From TV commercials and print ads to social campaigns and sporting events, they are everywhere and continue to evolve. For most users, the process of finding the right hashtag for the right initiative can sometimes be a …

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Permanent link to this article: https://www.carlferrara.com/hshtags-com-gets-an-a-for-effort/

Facebook Ratings System

This is one of those Facebook updates that slipped under the radar as there was very little chatter about it. Facebook recently rolled out their ratings system for pages enabling fans to rate a page on a 1-5 scale: 1 star: Really don’t like it. 2 stars: Don’t like it. 3 stars: Like some things …

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Permanent link to this article: https://www.carlferrara.com/facebook-ratings-system/

Ready for the Facebook Squeeze?

There was a time when fan page content on Facebook was easily accessible in your home feed with little filtering. We also accepted that Facebook was an ad-driven engine, so we tolerated the ads in the sidebar. However, many Facebook fan page owners have complained that their impressions have diminished by almost 50%. This means …

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Permanent link to this article: https://www.carlferrara.com/ready-for-the-facebook-squeeze/

Going “Buyral” with your videos

I knew there had to be an easier solution to transform any video into a viral sensation. Check out this latest product and make sure you click on the big play button to view it. 🙂

Permanent link to this article: https://www.carlferrara.com/going-buyral-with-your-videos/

Tracking for Pinterest

Pinterest continues to show no signs of slowing down as it is the third most visited social network in the U.S. With that growth, there is a need to track performance and activity. In addition, companies have leveraged Pinterest for rich media, by adding company photos and videos to their boards. The Pinterest API makes …

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Permanent link to this article: https://www.carlferrara.com/tracking-for-pinterest/

Social Media Monitoring Tools

For many years, I’ve struggled to find the right tool for monitoring social media activity. From knowing the top tweets, posts, comments, likes and media, I always found myself pulling data from multiple sources and making that reporting cocktail in the end. Before diving into these applications, I would recommend creating a strategy first that …

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Permanent link to this article: https://www.carlferrara.com/social-media-monitoring-tools/