My portfolio: Napkin, please?
Here are some projects that I have worked on, most of which are related to Web design and development. I've transformed many notes scribbled on a wet napkin into a full site, keeping the company's needs and budget in mind. My clients have ranged from syndicated cartoonists like Garry Trudeau, creator of Doonesbury to healthcare professionals. In some instances, I've handled a specific area like SEO or copywriting. Click here to view some of my copywriting samples.
So, if you are looking to create a site for your business, need technical assistance or simply want to improve your performance on the search engines, give me a call or leave the napkin in my mailbox.
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Doonesbury.com (official site for Doonesbury comic strip) My role: Worked directly with creator, Garry Trudeau and 'Town Hall' crew on site development and management. This included coding up some of the pages and incorporating viral tools like a widget for his Sandbox blog and a dedicated YouTube page which generated over 150K views in a matter of days. I also did some extensive site analysis, SEO and affiliate marketing to drive additional traffic to the site. "I want to thank my colleagues at AMU and UCLICK for their support, especially tech guru Carl Ferrara, who showed me the Way of the Blog." -- David Stanford, Editor, Doonesbury.com click here to view testimonial from book > |
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My role: Custom build: Design/development of site. View site > Flash, XHTML, CSS, PHP, Photoshop, Wordpress |
Copywriting samples (various titles and brands) My role: Copywriting and distribution of press releases, emails and Web banners promoting selected digital content. This included comic strips, books, games, conferences, calendars and premium subscription programs. |
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Garment Center Supplier Association of New York My role: Custom build: CSS, animations and content management system. View site > Flash, XHTML, CSS, PHP, Photoshop |
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My role: Custom build: Design and development including custom template, CSS, animations and incorporating all social media applications and plugins. View site > Flash, XHTML, CSS, PHP, Photoshop, Wordpress |
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My role: Design and development of custom Wordpress template from the ground up. This included CSS, animations as well as updating all handbooks for online viewing in Flash player as well as print on demand model. Flash, CSS, PHP, Wordpress, Photoshop |
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Fairweather Design Associates, Inc. & Robert I. Brown, Architect PC Leaders in Custom Residential Design & Architecture, actively serving the North Fork and Shelter Island for over 25 years. My role: Custom build: Design/development of site. View site > Flash, XHTML, CSS, PHP, Photoshop, Wordpress |
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My role: Custom build: Design/development of site. Image galleries / media integration. Custom Wordpress template. View site > Flash, XHTML, CSS, PHP, Photoshop, Wordpress |
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My role: Custom build: Design/development of site. View site > Flash, XHTML, CSS, PHP, Photoshop, Wordpress |
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My role: Designed, developed and implemented Flash and XML player, promoting selected book and calendar titles on homepage. View page > "Carl is a punctual, spearheading individual with a keen knack for coming up with numerous and superb ideas on the spot. Well-versed and knowledgeable in all things web, he is also able to relay that information in the simplest of terms for all parties. Carl influenced all group projects with his viral know-how. Because of Carl, we were able to increase page views and retain customers on two major marketing campaigns for books and apparel brands. I understand viral marketing better because of Carl and his helpful input." -- Brooke Goetz, Licensing Coordinator, Universal Press Syndicate, January 29, 2009 |
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My role: Design and development of site including building custom template and CMS. Flash, XHTML, CSS, PHP, Photoshop |
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My role: Design and development of Wordpress template from the ground up. This included CSS, animations as well as updating all handbooks for 2009. Social media integration and plugins. Converted all handbooks into Flash Paper with built-in subscription program to receive handbooks by email. SEO/SEM. Flash, XHTML, CSS, PHP, Photoshop |
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Hector deCordova and deCordova Studio & Gallery My role: Design and development of sites including online gallery of featured works of art (click here for sample) as well as email campaigns. Designed several Flash-based promotions for exhibits including: - "Couples: It's All About Relationships" click here to view > - Holiday Exhibit for Maureen's Haven click here to view > Flash, XHTML, CSS, PHP, Photoshop "Carl has managed two of our sites for quite some time: decordovagallery.com and hadecordova.com. He handled everything including design, animations, image galleries, emails and even troubleshooting my personal computer. I've recieved much praise of our sites and have recommended him to other clients including the Greenport Gallery Walk. Very professional and extremely patient." -- Joyce deCordova, owner deCordova Studio & Gallery |
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My role: Design and development of site including interactive map of galleries on the row. Used Google Analytics for tracking user patterns and site analysis. Domain migration to new server. XHTML, Flash, Photoshop, Illustrator |
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My role: Worked directly with strip creator, Paul Gilligan on his blog, including implementing a custom widget w/ the daily feed as well as promoting his book titles, mobile content and other strip-related products on GoComics.com. View page > "Carl Ferrara was my go-to guy for the past few years for everything relating to the Pooch Cafe blog, website, GoComics, and everything else in that vein. He was instrumental in helping me set things up, comprehend the sticky parts, and solve any problems that arose. He also helped me with the Pooch Cafe widget and Iphone set up. He was always great at working around any road blocks and always seemed to have the newest best solutions for marketing and for just making things run better. I'm going to miss being able to work with him, he's an amazing asset to have on any team.” -- Paul Gilligan, creator of Pooch Cafe comic strip, February 16, 2009 |
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Goals For Life (NJ-based not-for-profit organization supporting women's health causes) My role: Design and development of site. Created all registration forms for annual tournament including tournament application and fundraising events. XHTML, Flash, Photoshop, InDesign
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PerkUp! Coffee Shop (local Kansas City-based coffee shop) My role: Design and development of site as well as all photography. I also built their Google Local profile which gave their site a signficant lift in organic traffic. Flash, XHTML, Photoshop
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Irma Starr: Potter (leading Kansas City-based potter, specializing in 17th Century English Slipware Pottery. Several of her pieces are in the permanent collections at the Nelson-Atkins Museum of Art and the Smithsonian.) My role: Design and development of site as well as integration of Video on YouTube. I'm also working with her on redesigning her store as well as a ppt presentation for an upcoming NCECA conference. Flash, XHTML, JSP, iMovie, Photoshop, PPT |
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Alternacare Infusion Pharmacy (local Kansas City-based pharmacy specializing in respirtatory meds) My role: Design and development of site as well as editing and integration of training videos (including skin). Re-skinned company newsletter and turned it into a company blog. Flash, XHTML, PHP, iMovie, Photoshop, Wordpress
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Ultravac Solutions (leading company specializing in meat packaging solutions) My role: Design and development of site including promotional banners on partner sites. SEO for selected vacuum/meat packaging terms. Flash, XHTML, PHP, JSP, XML, Photoshop |
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Pulse Needlefree Systems (medical technology company focused on development of needle-free pharmaceutical injection systems for the animal health and human health industries) My role: Design and development of site. Flash, XHTML, Photoshop |
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Koch Equipment: Outlet Division (Equipment outlet featuring demo models, machines with slight freight damage and refurbished equipment) My role: Design and development of site including optimizing all artwork and adding zoom feature for all images. Flash, XHTML, JSP, Photoshop |
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