Tag Archive: advertising

Jun 20 2015

The Essence of Good Storytelling on Mobile

I love this quote: “Mobile is not about being quicker, but simply better.” It was was pulled from a recently discovered video that was powered by Google’s Unskippable Labs, which features Google’s latest series of experiments around mobile video advertising. Basically, they took Mountain Dew’s Kickstart “Come Alive” commercial and cut it three ways, including …

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Permanent link to this article: http://www.carlferrara.com/the-essence-of-good-storytelling-on-mobile/

Nov 14 2013

Ready for your 5-second Masterpiece? YouTube’s Fan Finder can get you fans for free

Looking to give your YouTube channel a boost for free? YouTube has answered the call with their latest advertising platform, aptly titled Fan Finder. Basically, owners upload their videos to their channel and can transform their video into a TrueVideo ad, the 5-second overlay ad on the video. From there, the viewer has the option …

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Permanent link to this article: http://www.carlferrara.com/ready-for-your-5-second-masterpiece-youtubes-fan-finder-can-get-you-fans-for-free/