Pinterest continues to show no signs of slowing down as it is the third most visited social network in the U.S. With that growth, there is a need to track performance and activity. In addition, companies have leveraged Pinterest for rich media, by adding company photos and videos to their boards. The Pinterest API makes it that much easier for site owners to integrate all that great functionality of Pinterest, with their site. Ultimately, this enables site visitors to pin content to their boards on Pinterest. Smart integration is key!!
Pin. Measure. Optimize.
An integral part of any social strategy is understanding how content is viewed, shared and consumed by the masses. Upon its initial launch, the options for tracking activity on Pinterest were limited. Since then, I have seen more applications and plugins that allow you to monitor, trend and optimize your Pinterest account.
Here’s a breakdown of my top picks:
Pinerly: I was fortunate to get in early on Pinerly, a new startup platform, during the beta phase and was impressed with the level of reporting. By establishing “campaigns” you can track and measure the activity of pins. Once campaign pins are established, you can view your “Pinalytics,” a dynamic chart illustrating likes, repins and click thru activity by any date range. Check it out: http://www.pinerly.com/
Pintics: Another great tool that was launched in beta, Pintics offers the essentials for tracking activity on Pinterest. The main dashboard offers the ability to measure follower growth, repins, visits, pageviews, popular boards and traffic. Sign up for a free invite: http://signup.pintics.com/
PinPuff: PinPuff is to Pinterest the same way KLOUT is to Twitter as it enables you to measure your social influence, reach and popularity. This is known as your Pinfluence score. It also provides a snapshot of your pin’s value and potential traffic they can generate. What is your Pinfluence score? http://pinpuff.com/
Repinly: This platform is a little different in that it gives you trending insight into the most popular popular pins and boards as well as pinners and activity. I used it to help identify trends and find groups within specific categories over time. Overall, a great find and I encourage you to add yourself to this platform: http://www.repinly.com/
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