May 09 2020
As I type this post, our water is not working. This has happened before, so hearing the sounds of rattling pipes as the water pressure has been reduced to a drip is a common sound for any homeowner. As part of the troubleshooting process, I took it to Twitter as that remains my destination of …
Permanent link to this article: https://www.carlferrara.com/lessons-from-a-water-main-break-customer-empowerment-in-action/
Mar 28 2020
By design, usability testing is a great way for organizations to gather insight on site content, as testers perform assigned tasks, such as reviewing a landing page or completing a transaction. Through the power of observation, that insight can lead to a better user experience for site and app users. It’s like being a ‘digital …
Permanent link to this article: https://www.carlferrara.com/microcopy-in-action-its-the-little-things-in-usability-testing/
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